NRDC / Denver DOTI
Illustration, Art Direction, Graphic DesignDenver’s Department of Transportation and Infrastructure teamed up with the National Resources Defense Council to promote awareness and use of 100+ miles of new and pending bike infrastructure throughout the city.
Our team developed messaging around a balanced, multimodal vision of Denver’s streets, incorporating themes of climate-friendliness, accessibility, enjoyment, and exploration. Our confident and friendly visual approach was based off DOTI’s color palette and nodded to the vibrant, painterly artistic tradition of the Mountain West.
We produced three animated illustrations for placement as social media advertisements in English, Spanish, and Vietnamese.
Created at Borders Perrin Norrander
Creative Direction: Rob Thompson
Design, Illustration, and art direction: Kat Black
Copywriting: David Azrael
Animation: Derek Rutkai