Meals on Wheels People
Art Direction, Graphic DesignMeals on Wheels People is the local Portland chapter of the national organization Meals on Wheels. Their home meal delivery service brings healthy meals and regular human connection to seniors all over the Portland metro area.
For their Fall 2021 donation campaign, MOWP wanted to drive donations and volunteer sign-ups. We produced 14 social media ads, two YouTube videos, and suites of banner and google responsive ads, all around a central visual concept: the light and color that donors and volunteers bring to seniors’ lives with their contributions.
Created at Borders Perrin NorranderCreative Direction: Rob ThompsonArt Direction and Graphic Design: Kat BlackCopywriting: Simeon Roane Photo and Video Editing: Kurt Nettleton Animation: Derek Rutkai